Street Society – Ian Frost

Street Society
—Redesign of the street sport in Copenhagen
Street Society is a Danish non-profit organization that uses street sports as a focal point for social change among children and young people. Street Society is known by the abbreviated "SS" and with the fact that the Bispeengbuen looks like an "S" from above which gave us an idea but also the pitfalls in the same way. For "SS" the area under the Bispeengbuen will symbolize and act as a clubhouse.

We were asked to redesign the logo, the visuel identity and art direction for posters for Street Society. The logo sympolize the Bispeengbuen seen from above but there are also two visible S's in the logo.

INVOLVEMENT; CONCEPT DEVELOPMENT, BRAND IDENTITY & ART DIRECTION
MADE IN COLLAB WITH @CHRISTIAN LYNGS — 2021
PHOTO: @RUNE SVENNINGSEN

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