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STATE ENERGY
— Energy drink to the next generation!
At STATE Energy, I have been responsible for developing and designing the new 355 ml sleek can packaging. This work has been part of a 360-degree campaign that includes POSM elements in-store, outdoor campaigns, and online ads for both Danish and global markets. The product launch had its focus on introducing new athletes as brand ambassadors as well as the product's USPs. 

I also participated in photoshoots with sports athletes, contributing to the planning and creative production of visuals, with art direction as a primary task. 

INVOLVEMENT; ART DIRECTION, BRAND- & PACKAGING DESIGN
BRAND/YEAR: @STATE-ENERGY — 2024
PHOTO: @BÜROJANTZEN & @JONAS BJERREGAARD

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Ian Frost © 2025
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